Maison Kitsuné is conceived in 2002 by Gildas Loaëc and Masaya Kuroki, co-founders and creative directors. A trip to Japan inspires them to bring their passions together around a single concept: one-of-a-kind brand that unites fashion and music. The name « Kitsuné » , meaning « fox » in Japanese and a symbol of versatility, struck them as the most obvious choice.
From then on, season after season, a contemporary vision of fashion under Parisian and Tokyo influences emerges, a bit sassy. The Maison Kitsuné man and woman can be recognized by this right balance between tradition and modernity, comfort and simplicity, chic and relaxation. While the "classics" are constantly reinvented, giving the collections a timeless dimension, the daring mixtures of colours, prints and materials firmly anchor them in the spirit of the times. The passion for beauty and the attention paid to details and finishes make it a house of unique know-how.
In the thirteen years following its creation, the brand has consistently grown and increased its international influence with more than 300 sales points around the world, including four of the brand’s own boutiques in Paris, two in New York, one in Tokyo and one in Hong Kong.
A flavor of East Hampton When Kitsuné got its hands on J.M. Weston's classics to create a new interpretation of them, the narrative drew on an imaginary American straight out of the Hamptons. It turns out that Masaya Kuroki and Gildas Loaëc, founders of the label, have a taste for the timeless "preppy" style and its use of luxurious materials to create meticulous detail. Steeped in the iconic images of the Hamptons seaside resort, the designer duo referred back to 1950s photos of American high society enjoying the simple pleasures of life, from boating parties to afternoons with friends. All of this is set against a background of simple, unpretentious chic.