A New Concept in Aoyama
JANUARY 2019
The new concept of the Aoyama boutique, imagined by the J.M. Weston studio, marks the first anniversary of the arrival of Olivier Saillard as Artistic, Image and Cultural Director of the House. Designed as an artist’s studio, it is a place of exchange and life where we share our passion for beautiful shoes, where we talk about products with proven affect, from a shoe culture. Like an echo of the historic boutique on rue de Courcelles, which, from the 1920s onwards, looked like a veritable intimate club where the whole of Paris and its aesthetes gathered. 25 years after its opening, the legendary Tokyo boutique takes up the torch of poetry and strolling, opening the future to spaces that will follow this same concept.
