Campagne publicitaire 2026
SEPTEMBER 2026
For this third photographic series, J.M. Weston continues its dialogue with photographer Dominique Issermann, initiated under the direction of Olivier Saillard, the House’s Artistic, Image and Culture Director.
This time, her lens turns to three new faces: Philippe and his son Charles, whom she encountered by chance, and Dominique Issermann herself, a close friend of the House. Three personalities brought together by a shared love for the J.M. Weston 180 Loafer.
Through them, a story of transmission naturally emerges. That of a father and son who, for the duration of a photograph, walk side by side, both wearing the same white loafer.
And that of a photographer who, in turn, passes on her eye and her appreciation for timeless black-and-white imagery, of which she is the perfect embodiment here.
On each of their feet, the 180 Loafer celebrates 80 years of existence.
